Due to the COVID-19 pandemic, Midwest Dairy was looking for a way to bring the 67th coronation of Princess Kay of the Milky Way to the masses in a new way. Typically, the coronation is held the evening before the first day of the Minnesota State Fair on the fairgrounds, drawing a crowd of supporters and fans. This year, following Minnesota’s COVID-19 guidelines, Brenna Connelly of Byron was crowned in front of a small gathering, while thousands watched live on the Princess Kay of the Milky Way Facebook page.

Mediamazing was brought on board to produce the livestream for the ceremony. After the live event we interviewed the new Princess Kay and edited together a highlight for broadcast on the local news later that evening.